Online presence is very key to success when it comes to selling travel products. The travel industry is one of the most sophisticated industries and travellers are generally sophisticated people who value convenience as much as they value a good deal and excellent accommodations. So it makes a lot of sense to invest in a good accommodation booking system that will turn your website into a booking magnet.
While you can build a very good website in order to market your travel products, having the website is not really sufficient. You have to invest in the right kind of accommodation booking system that will optimize on the traffic to your website and convert these into good sales for your business. Buyers are generally very fickle minded. They will change their minds very fast based on the little inconveniences that they find on your website. So it is important to plan well so as to optimize on every visit that lands on your web page.
Whether you are running a small hotel or a big hotel, there are certain rules or best practices that help you make the most of your online profiles and ensure maximum conversions. The booking systems such as netbookings can be applied in a great array of accommodation businesses such as small hotels, motels, resorts, bed and breakfast hotels and much more. Here are some of the winning features that will turn your website into the booking magnet that you have always desired:
Have an Online Booking Button
First, it is important to ensure that the booking system is a robust one and that the guests are able to book in the first place. Next incorporate a more prominent booking button that will enable guests to make instantaneous bookings on your website.
Have well-integrated rates and availability
One of the best ways to lose customers is having varying rates and availabilities for the accommodations that you are offering. This is particularly so if you are offering rates that are higher than those offered by your competitors. The solution to this is by having an all-in-one system integration that will be able to manage all the channels and offer uniform rates across all the channels through which you are selling your travel products.
Good mobile compatibility
Mobile compatibility is very important for an online accommodation booking system particularly in the modern booking environment where more travellers will be using smartphones and tablets to book and manage their online bookings. When it comes to mobile integration and compatibility, there are several elements that you may need to pursue in order to ensure your booking systems are fully compatible. These include the following:
· Have a responsive site that auto-adjusts to the varied screen resolutions used by users to access your site.
· Incorporate clever incorporation of the information
· It is important to incorporate maps as well as directions
Good website quality
This is good for the user experience. Because your website will be your shop front, it is important to create a very good user experience. For starters, it is important that the website is very well designed so that it projects your standards and values. If it is of very good quality that will certainly be an indicator that you are offering your customers an excellent service all through booking and the accommodation process.
Here are additional details that you can add in order to enhance your user experience:
· Simplify the navigation
· The most information should be added above the folder.
Guide the Customers through Booking Process
Not all customers will intuitively grasp the booking process so it is important to guide them through the booking process. You can create a simple page that offers them guidelines on how to carry out the online bookings.